Previous Work

White Papers, Ebooks, Case Studies, and Solution Pages:

Please see the following PDFs and links for a limited list of previous work. I love working directly with designers to determine the best ways to express information graphically. When writing copy, I often have an idea of where graphic elements could be helpful and what copy we can pull out as quotes or graphics.

Other examples can be provided upon request, including webpage and social media content examples.

Infodecks, Ebooks, Infographics, and Lookbooks for AWS:

White papers, Ebooks, and Sales Sheets for SolarWinds:

Solutions Briefs and Buyer and Seller Guides for NetApp:

Playbook for BMC:

Ebooks and Solution Guides for SAP:

Executive Reports and Content for ghSMART:

Thought Leadership, Web Case Studies, and Blog Content:

SolarWinds:
5 Findings from the 2026 State of ITSM Report for Service Desk Leaders – SolarWinds Blog
ITSM for Financial Services: Change Management, Audit Trails, and What Regulators Actually Want – SolarWinds Blog
Enterprise Service Management Is for More Than IT: HR, Facilities, and Finance Use Cases – SolarWinds Blog
Your New ITSM Playbook: A Practical Path to Maturity – SolarWinds Blog
ITSM for Healthcare: Compliance, Assets, and the Help Desk You Actually Need – SolarWinds Blog
2026 State of ITSM: What 800+ IT Professionals Say About AI, Automation, and the Year Ahead – SolarWinds Blog
Google Cloud Platform Curious? Let’s Explore What Unified Observability Can Do
How OpenTelemetry Is Redefining Application Performance Monitoring
How Agentic AI Brings Autonomous Operational Resilience Into Reach
A Step-by-Step Guide to Achieving Operational Resilience
Why Observability Is the Cornerstone of Operational Resilience
Exploring Amazon Bedrock to transform ITSM customer experiences in SolarWinds Service Desk
Applying the 7 Guiding Principles of ITIL 4 to the Service Desk

SAP:
AI-managed operations for RISE with SAP, powered by SAP and Google Cloud
AI for business: Starting small, thinking big
Why SAP is recognized in the Gartner® Magic Quadrant™ for Robotic Process Automation
What is territory and quota planning?
What is the EU’s CBAM?
What is artificial intelligence?
What is data storytelling?
What is ESG data?

Tinuiti:
Return on Ad Spend: Calculate and Improve Media Performance | Tinuiti
Social Commerce Can Create Demand Fast. Is Your Business Ready to Fulfill It? | Tinuiti
How to Own the AI Answer: An AEO Strategy Guide | Tinuiti
Winning the Perception Game with Blue Apron’s Integrated TV Strategy
Amazon Prime Video Advertising: Ad Formats & Best Practices
Amazon Rufus AI: Optimization Strategies for 2026
Matching Media to Market Reality for Leafguard’s Local Branch Network
The Future of SEO: 7 Predictions for Marketers in 2026
Retail Media Trends and Outlook for 2026
Why B2B marketers need to be using financial media networks
How to Geotarget Audiences & Maximize Marketing Impact
Building a Super Bowl Marketing Strategy That’s a Runaway Win
eos: Proving New Product Launch Impact at the Super Bowl with Geo-Specific Measurement
Amazon Prime Video Advertising: Ad Formats & Best Practices

NetApp:
How NetApp IT leverages Amazon FSx for NetApp ONTAP
How to Optimize Azure Storage Costs with the Azure NetApp Files Effective Price Estimator
Optimizing Cloud Storage Costs for Production Workloads in Azure – NetApp Community
What’s New in Azure NetApp Files? Exciting Cost Savings Feature Just Announced – NetApp Community

ghSMART:
Breaking “Syllabus Syndrome”: How Great Leaders Motivate and Empower the Next Generation of Talent
Leadership Diligence in PE – 4 Tips to Spot Strengths and Risks Before You Buy
Should Your Next CEO Come from Your Board?